Chex Quest
Remember Chex Quest? The cereal-based video game from 1996? Probably not. So when we brought it back 24-years later—this time for Chex Mix—we focused on modern game updates and buzz-worthy tactics to reach a new generation of gamers.
Case Study
Trailer
Comic Books
We augmented the game with a 56-page comic anthology, including characters’ backstories and posters. It was distributed nationwide through Free Comic Book Day releases and online via Comixology, earning reviews like “strange and outstanding” and “legitimately impressive.”
Meet the Chex Mix Squadron
Won Best in Show at AdFed’s The Show
CW: Jacob Guenther
CD: Tess Nyberg and Matt Pruett